The "Fun Theory" attacks again

The Fun Theory: fun can change behaviour for the better. This trend has given birth to excellent advertising campaigns like the one with the musical stairs.

Here is another example which combines technology with fun. It comes from Sweden and it intends to make people pay for their broadcasting fee, a tax citizens must pay also in the United Kingdom in order to be entitled to watch TV at home (click here for details).

Here are the two campaigns. Which one do you find more effective?

SWEDISH CAMPAIGN

(click on the picture to go to the site)

BRITISH CAMPAIGN

Interview with woman suing telephone company after cell bill exposed her infidelity

Yesterday, the Canadian newspaper National Post published an interview with Gabriela Nagy, the woman who is suing her phone company, Rogers Wireless Inc., claiming that a breach of her contract had led to her husband discovering she had had a love affair. Click on the picture to read the interview.

Life-cycle: John Lewis's ad

As a teacher, I tend to choose materials by how useful they are in the learning context but some other times their artistic or entertaining value makes them worth mentioning.

Here is an ad for John Lewis which has both. When I first saw it I really liked it but it also made me think about how good it was to introduce the topic and vocabulary of the different ages we go through in life: childhood, adolescence, maturity... (see other suggestions below)

It seems I'm not the only one who liked it, as it has gone viral on YouTube this week. Here is the video and a link to MailOnline, where you can read an interesting article about it.





The £6m ad that's got Britain talking - and sobbing

Added on May 9th:

Why the John Lewis advert has us hooked

More ways of exploiting the advert:

* "Can" for abilitiy: the song, Billy Joel's She's Always A Woman is based on the repetition of the structure "she can ..." to make a list of the "abilities" a woman may have (from the point of view of the singer, of course). This can also be used as a topic for discussion at higher levels.

*Descriptions: students may describe the different actresses and see their similarities and differences (on top of age). Actually, at a certain point, they might notice some slight change in height in one of them. Also the background changes but here is where the ad has received the only negative criticism, as it does not seem to change in time.

*Biographies: the story in the ad could be used to invent a biography and add details which are not mentioned, like the woman's job, her husband, where they live, etc.

More suggestions?

Chatroulette

Jeffrey Hill has an interesting post about Chatroulette. You can find it by clicking on the picture. He explains what it is and inserts some links to articles commenting on the advantages and the risks of this new "social game".

This now is a video made using Chatroulette, which I find quite funny. In it, somebody is singing invented songs for the people who appear on screen. And he does it in front of an audience.

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Click on the picture to watch the video (or on the link below)

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http://www.wimp.com/livechatroulette/

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Note: You might like to consider your background and/or clothes next time you play "chatroulette" (if you do, of course).

April Fool's Day (Santos Inocentes)

Related vocabulary

Hoax: Act intended to deceive or trick.

Practical joke: a prank or trick usually intended to make the victim appear foolish.

Prank: a mischievous trick or practical joke.

Valentines and love letters.

Here is a video that could be used to introduce a class about St Valentine's Day:

One thing I like about it is that it uses lots of song lyrics in the sentences the character is trying to write and it could be a good idea to make some competition in class to try to identify (and sing!!) some of them. Students could also try to "help" the man to write his love letter or valentine without watching the end of the story.

If you need more materials about St Valentine's Day, Larry Ferlazzo's blog could be of use. Here you will find more links to what he considers the best sites to learn about St Valentine's Day.

Now here is a song which is not mentioned in the video above but which is directly linked to its theme. It could represent the reaction of the lady who receives the letter from the man in the video.

The song is "Love letters", a classic, in the voice of Alison Moyet (the first version I heard although not necessarily the best, that is up to you).

To help you write valentines, here is a suggestion I have taken from Times Online. The two first lines are the "cliché" of valentine "poetry". The rest is a highly political statement and the basis for the joke.

It makes reference to an interview in which the Prime Minister, Gordon Brown, opens his heart about private matters in front of the cameras. This has been perceived by some people (the cartoonist Peter Brookes , for example) as a change of attitude in the prospect for votes in the next election.

TV shows and teenagers

Here is an article (click on the image) from Guardian.co.uk, the online version of The Guardian , a British broadsheet newspaper.
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In the article, some of the most popular UK TV shows among teenagers are described by one of them, Liberty Love (15), by answering to three questions:

- Who watches it.

- Why it is good (written as an indirect question, thus the word order).

- Best character.

A similar activity could be done in class (about programmes in your own country, other types of programmes, or for other age groups) and present it as an article or as a short talk.

Of course, as it is an opinion article, disagreement and debate could be another ingredient in the final recipe.

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Interesting vocabulary: must-see (adjective created from shortening the sentence "must be seen", meaning you cannot miss it or worth seeing). Read about its origin in Wikipedia.