Life-cycle: John Lewis's ad

As a teacher, I tend to choose materials by how useful they are in the learning context but some other times their artistic or entertaining value makes them worth mentioning.

Here is an ad for John Lewis which has both. When I first saw it I really liked it but it also made me think about how good it was to introduce the topic and vocabulary of the different ages we go through in life: childhood, adolescence, maturity... (see other suggestions below)

It seems I'm not the only one who liked it, as it has gone viral on YouTube this week. Here is the video and a link to MailOnline, where you can read an interesting article about it.





The £6m ad that's got Britain talking - and sobbing

Added on May 9th:

Why the John Lewis advert has us hooked

More ways of exploiting the advert:

* "Can" for abilitiy: the song, Billy Joel's She's Always A Woman is based on the repetition of the structure "she can ..." to make a list of the "abilities" a woman may have (from the point of view of the singer, of course). This can also be used as a topic for discussion at higher levels.

*Descriptions: students may describe the different actresses and see their similarities and differences (on top of age). Actually, at a certain point, they might notice some slight change in height in one of them. Also the background changes but here is where the ad has received the only negative criticism, as it does not seem to change in time.

*Biographies: the story in the ad could be used to invent a biography and add details which are not mentioned, like the woman's job, her husband, where they live, etc.

More suggestions?