The "Fun Theory" attacks again

The Fun Theory: fun can change behaviour for the better. This trend has given birth to excellent advertising campaigns like the one with the musical stairs.

Here is another example which combines technology with fun. It comes from Sweden and it intends to make people pay for their broadcasting fee, a tax citizens must pay also in the United Kingdom in order to be entitled to watch TV at home (click here for details).

Here are the two campaigns. Which one do you find more effective?

SWEDISH CAMPAIGN

(click on the picture to go to the site)

BRITISH CAMPAIGN